Launched in 2009 by herbalist Alana Rivera, Etta + Billie are a sustainable skincare brand on a mission to create farm-to-bottle skincare which celebrates the food culture of America’s hilly city. All of their products are produced in small batches, using organic, fairtrade and natural essential oils and botanicals, and are packaged beautifully in simple yet sophisticated designs - a collaborative effort between Etta + Billie founder Alana and designer Molly Bellar, who comments:
“When we started working on the rebranded visual identity for Etta + Billie we knew that we had to be clear about how and what each product is made from. The core of the business is based around all natural, sustainable products – each different product relies heavily on the properties and effects that natural herbs have on the body and mind. We are so pleased that the packaging now reflects this.”
Each Etta + Billie product, whether a bottled body wash or a boxed body scrub is encased in clean white Etta + Billie labels paired with bold typeface and an adorable red stamp, displaying the batch number. The packaging is understated, perfectly encompassing the natural qualities of Etta + Billie's products, and honouring the old craft of small-batch soap making. Molly continues:
“We took a simple, elegant and scientific approach. Each package shows off the unique qualities of the product and what the customer will gain from it. We chose to go black and white to further enhance the natural qualities of the product and always added a batch number to instil the fact that each bar of soap is handmade.”
Etta + Billie products are produced by Alana in her San Francisco workshop but can be bought online at www.ettaandbillie.com
Images: Etta and Billie
Quotes: The Die Line
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